Thanks for a great article! Can explain a bit the difference between 3rd party and direct-to-consumer? I presume the "How it Works" in your article is for 3P. With D2C, where is the money coming from that goes to the redeemer?
All the rewards is paid for by the CPG brands. Ibotta gets to decide if they place the offer in their own DTC channel or through Walmart or Instacart channels.
seems very similar to UK list Eagle eye solutions - maybe they should use their cash to buy that
Thanks for a great article! Can explain a bit the difference between 3rd party and direct-to-consumer? I presume the "How it Works" in your article is for 3P. With D2C, where is the money coming from that goes to the redeemer?
All the rewards is paid for by the CPG brands. Ibotta gets to decide if they place the offer in their own DTC channel or through Walmart or Instacart channels.